November 8th, Tuesday……

  Meng Chang arrived below the office of Dream Realization Ventures and tidied up his appearance.

  The weather was a little cold. Meng Chang was wearing a fitting casual suit with a single colored T-shirt underneath, jeans, and sneakers.

  He did not have a shirt nor tie. The most commercial thing he had on him was a watch, and this watch was not an expensive mechanical watch. It was extremely simple.

  His hair and his mustache had been trimmed. He looked neither old nor frivolous.

  Meng Chang was very satisfied with his current image.

  All of which had obviously been carefully prepared.

  The wave of mobile internet was rising rapidly which affected internet entrepreneurs not only in terms of ideas but also in terms of appearance.

  The big shots who were in this industry were no longer in suits and leather shoes now. All of them were basically wearing single colored t-shirts and jeans. Their hairstyles were basically straight or round, and they looked as neat as they could.

  In the eyes of investors, you would be a slovenly veteran industry insider with rich Internet experience, and in the eyes of users and bystanders, you are a down-to-earth CEO.

  Of course, the so-called down-to-earth and slovenly look was just an illusion that had been meticulously created. In fact, the haircut cost more than a whole set of haircuts and hair styling and also done more frequently than girls.

  Generally speaking, one should not have a mustache in the standard set of T-shirts, jeans and sneakers. That was because a mustache might give an old-fashioned and conservative impression to investors. It would not be enough for them to associate with the internet.

  However, Meng Chang had no other choice. He was young and naturally looked younger. If he didn’t have a mustache, he would look like a university student or even a high school student. It would be very difficult for investors to trust him.

  If Meng Chang could replace his mustache with a few deep wrinkles on his face, especially the wrinkles at the corners of his eyes and the wrinkles at the corners of his mouth, he would definitely look the part. Unfortunately, he would not be able to change that.

  He could trim his mustache to make up for his lack of ‘maturity’ in his image.

  In short, his appearance was a detail that affected his first impression.

  On the other hand, the other party’s first impression often meant that the scam, oh no, the investment would be successful.

  Meng Chang was filled with confidence and anticipation for today’s interview.

  He had long heard that Boss Pei created Dream Realization Ventures to help others fulfill their dreams.

  There was an excess of dreams to Meng Cheng.

  He firmly believed that as long as he could talk to Boss Pei face-to-face, he would be able to persuade Boss Pei to invest in him in just ten minutes!

  He checked his watch, it was nearly time and Meng Chang walked towards Dream Realization Ventures proudly……

  In the conference room of Dream Realization Ventures……

  He Desheng sat on the sofa and sipped his tea while watching Meng Chang explain the powerpoint.

  He Desheng had a good first impression of Meng Chang.

  He was considered handsome, dignified, and neatly dressed. He looked energetic, like someone who could make it big.

  The mustache looked a little strange at first. However, he got used to it after looking at it for a long time. It even became a characteristic of his personality.

  What’s more, in the past, many people had come to look for investments. Some brought resumes, some with Letter of Intent for investments and some brought samples of products. However, there were not many people who brought their own powerpoints.

  The effect would definitely be the best if it was explained through powerpoint.

  What’s more, Meng Chang’s powerpoint was definitely top-notch. It was not flashy, frivolous, old-fashioned, nor conservative. All sorts of elements, color blocks, layouts, graphs, and the like were done perfectly. Anything extra would make it messy and ugly.

  He Desheng even felt that Meng Chang could easily earn tens of thousands of yuan a month even if he were to specialize in creating powerpoints.

  What’s more, Meng Chang was very eloquent. He spoke at a moderate pace and fluently. He had a perfect grasp of rhythm and content.

  He Desheng felt very comfortable just watching Meng Chang speak so confidently.

  The first half of the powerpoint was mainly Meng Chang introducing his personal experience.

  Some people said that investment was in businesses and concepts, but it was investing more in the people.

  Whether a company could succeed or not depended on the boss of the company.

  Meng Chang naturally knew this as well, so the first half of the powerpoint was mainly used to introduce himself.

  Meng Chang, 29 years old, went overseas to study in famous schools after graduating from university.

  He had worked in first-tier huge internet companies both domestically and overseas. What’s more, he had worked in the user experience department and marketing department. While it was hard to say how much of the success was due to him, his resume was impeccable.

  What’s more, many people who had worked with him before had already become high-level executives of Internet companies. While they did not seem to be of much use at first glance, they were undoubtedly hinting that he had the connections.

  In short, this part emphasized ‘I am a capable and reliable person’.

  Soon, he finished the first half of the PowerPoint presentation.

  Meng Chang smiled at He Desheng. “Boss He, do you have any questions?”


  He was actually a little nervous even though he was smiling.

  He was really afraid that He Desheng would ask him about some details in his resume. For example, how he entered a famous school, how he studied overseas, how he entered these internet companies, and why he left.

  If these questions were asked in detail, it might lead to awkward situations.

  He Desheng sipped his tea. “No, continue.”


  Meng Chang could not help but smile.

  As expected, he did not pursue the questions.

  This was the best situation that Meng Chang had predicted.

  Meng Chang wasn’t sure if He Desheng really didn’t see through his education and work experience or if he was pretending not to.

  Meng Chang felt that it was most likely the former.

  However, this was good news because it meant that Boss He was like many other investors. He only cared about the authenticity and results and did not care about the specific process.

  The investors would not mind even if there was a slight element of trickery in this because it would prove that Meng Chang was smart and good at thinking of solutions.

  Indeed, He Desheng did have some doubts about Meng Chang’s resume and did not ask further.

  However, the reason was not the same as what Meng Chang thought.

  In fact, not only was He Desheng not concerned about how Meng Chang obtained his resume, but he was also not concerned about the resume itself.

  That was because He Desheng had seen how Boss Pei invested. He had even dared to invest in a ‘great inventor’ like Zhang Wang and succeeded. This made He Desheng realize that Boss Pei did not care about something as superficial as education.

  He did not need to care since Boss Pei did not care about it either.

  He Desheng’s current task was not to help Boss Pei invest, but to help Boss Pei vet through.

  As long as they conformed to the rules, he would not ask any questions.

  On the other hand, Meng Chang thought that he had won over He Desheng and was gloating to himself.

  Next, he entered the second half of the PowerPoint, which was the project that Meng Chang wanted to start up.

  Meng Chang felt that as long as Boss He was satisfied with this segment, Boss He would definitely report it to Boss Pei. If he explained it to Boss Pei, he might be able to get a ten million yuan investment on the spot!

  Then, he could look for other investors to invest in the company. Wouldn’t it be easy for the company’s market value to exceed a hundred million yuan?

  Meng Chang continued.

  “Boss He, the name of my entrepreneurship project is—Cold-Faced Lady!”


  On the PowerPoint, the brand ‘Cold-Faced Lady’ logo appeared. It was squarish, like a seal. The characters were in traditional chinese but its font was not in small seal script or regular script. Instead, it was an elegant flowery character with beautiful patterns as embellishments.

  It was just like Meng Chang. He was neither too flashy nor too old-fashioned which gave a pretty good first impression.

  Meng Chang continued, “Simply put, Cold-Faced Lady will be an internet roasted cold noodles brand!”


  “How did this concept come about? Actually, it originated from my thinking about the internet business model over the years.

  “The most important part of Internet thinking is cross-border thinking. When two seemingly unrelated things are linked together, an unprecedented business opportunity would burst out. This ability is what most people lack.”


  “I used to work in the marketing department. At that time, my boss, who was also the president of the marketing department, was a big shot who emphasized ‘cross-border thinking’. He was originally a famous host, and later became the president of the creative brand and the marketing department. All of them achieved brilliant results.

  “Therefore, in the age of the Internet, entrepreneurs must also be the discoverers of new business models, multifaceted people who dare to cross over!

  “My experience in the marketing department allowed me to see many cases of ‘cross-border success’, especially the internet and catering model. It’s definitely a hot topic now!”


  “Why did I combine the internet and the roasted cold noodles? Next is my detailed analysis of the current market environment and prospects.”


  “First of all, the current domestic food and beverage market is facing a serious test. Apart from a few high-end restaurants that are thriving, most of them are dying. On the other hand, the mass food and beverage is gradually moving forward and becoming mainstream. Fast food and snack brands are welcoming an unprecedented opportunity.”


  “We all know that high-end food and beverages are very difficult to make.”


  “That’s because high-end restaurants have too strict requirements for chefs, ingredients, and other details. It’s impossible to mass produce them, and its high price naturally dissuades most of the cash-strapped consumers.”


  “Tengda Corporation, which owns the nameless restaurant and Fish-Catching Take-Out, should know this better than I do.”


  “Therefore, consumers are more inclined to the ‘small but beautiful’ food and beverage brands. For this, they are willing to pay a certain premium.”


  “For catering companies, the most profitable way is to open branches. The premise of opening branches is that they have formulas and can be mass-produced.”


  “This is the current state of the domestic food and beverage market.”