A few brothers in DGE’s uniforms shouted excitedly, causing a round of “DGE” cheers.

  Such a situation could be seen in any GOG competition. In any case, no matter which two teams it was, someone would definitely shout for DGE.

  It could only be said that even though DGE had not participated in any official or unofficial competitions for a long time, its legend still remained in the hearts of the audience.

  Pei Qian felt a headache when he saw the DGE team uniform and the DGE support they were holding.

  A team that did not have any competitions actually sold their team uniforms better than the current champion team. That was ridiculous!

  How much would DGE Club earn from selling this team uniform and peripherals?!

  “No, the focus is not on the team uniform.”


  “Could it be that today is the GPL’s Spring Competition finals?!”


  Pei Qian suddenly realized the crux of the problem.

  It did not make sense for there to be so many viewers if it was just a regular competition!

  The number of people gathered at the entrance of the Golden Prosperity Square and the Great World Mall had obviously far exceeded the number of people that the GPL venue could accommodate.

  However, even if there was a finals today, why were all of you gathered here?

  There were not enough seats?

  Pei Qian looked towards Golden Prosperity Square and immediately understood.

  That was because the huge promotional poster of the two teams that were going to compete today was displayed on the big screen!

  This big screen was actually divided into three parts. In the middle was the huge glass wall of the Tengda experience shop. The screen itself would not block the glass wall. Instead, there would be a long strip above the glass wall that connected to the big screen on both sides.

  On the other hand, the big screens on both sides covered the entire outer wall of the second, third, and fourth floors. They looked like a pair of wings that were extending into the distance, but they were more orderly.

  At that moment, the big screens on both sides were red and blue. There were flags of two teams and photos of the entire team. There was a tense atmosphere.

  The long screen above the glass wall of the experience shop was the countdown to the start of the competition.

  What’s more, this image was not constant. It was still dynamic. Some promotional videos would be played after a period of time, such as the promotional video for the GPL league’s Spring Competition, the promotional video for GOG’s new version, the interview of the players, and so on.

  The promotional video for the finals this time also used some exciting scenes from the previous quarter finals and semifinals. The two big screens were played at the same time and the huge game graphics were displayed in front of the audience.

  The empty area facing the two outer walls of Golden Prosperity Square became a perfect offline viewing venue. Even the huge screen could be seen on the side of the building far away!

  These people were obviously here to watch the competition online!

  Pei Qian was speechless seeing this.

  This was really messed up!

  I did not ask you to set up the big screen for this!

  Little Sun said, “Boss Pei, go in and shop first. I’ll park the car in the underground parking lot of Golden Prosperity Square.”


  Pei Qian shook his head. “No need.”


  He opened the car door and sat back down.

  “Let’s go. I’m not watching anymore.”


  What was there to see now?

  It was obviously over!

  Pei Qian did not want to waste his time looking at the experience shop anymore. It was obvious that it was full.

  The weather today was not very hot nor was it very sunny. However, it was still summer. How could it be as comfortable as standing outside the experience shop to blow the air conditioner?

  Wasn’t it normal to shop in Tengda experience shops and eat good food at the top floor before the competition began?

  Thus, Pei Qian felt that there was no need to waste time finding trouble for himself. Wasn’t it nice to eat iced watermelon and play games on such a hot day?

  There was no point thinking about this experience shop anymore. He might as well look forward to something more realistic.

  For example…… Finger Games should have seen Tengda’s summer promotion activities, right?

  This weekend and next Monday had a total of three days. That was enough for them to react.

  He wondered what kind of summer promotion events Finger Games would come up with as a response.

  How exciting!……

  June 25th, Monday……

  Long Yu Corporation, conference room.

  Eric looked very conflicted.

  Zhao Xuming tried his best to shrink his neck and lower his presence.

  Finger Games and Long Yu Corporation had already noticed it when GOG’s official website updated the specific content of the summer promotional event on Saturday.

  Everyone was forced to work overtime this weekend.

  The company’s higher management might be the one who made the final decision, but the upper management was already working overtime at such a critical juncture. Would the low-level employees have the cheek to sleep at home?

  Therefore, everyone had to work overtime!

  This was the brain circuit of ordinary companies.

  As the person-in-charge of IOI’s China region, Eric held several phone meetings with Finger Games’ headquarters in the United States and Dayak Corporation in Europe.

  No one knew what the meeting was about, but Zhao Xuming could tell that Eric’s expression was getting worse.

  Zhao Xuming was a little puzzled.

  Logically speaking, Tengda Corporation’s summer promotional event this time was not as exciting as the 515 Games Festival.

  There would be activities and free gifts during the 515 Games Festival. As long as players spent some time and energy playing games, they would definitely be able to gain something.

  However, Tengda’s summer promotional event this time was nothing more than discount promotional events and spending souvenir props. These were all very conventional methods.

  This discount was indeed stronger than Finger Games’ original summer promotion activities. However, they would officially announce the summer promotion activities on Tuesday. Wouldn’t it be alright to increase the discount?

  Why did Eric become so angry?

  Zhao Xuming asked softly, “I don’t think there’s much of a threat to the current summer event plan?”


  Eric glanced at him and said helplessly, “On the surface, they are indeed ordinary promotional plans.”


  “However, this summer promotional event is completely different from Boss Pei’s usual style.”


  “Don’t you want to think about why?”


  Zhao Xuming blinked and thought carefully.

  Indeed, this event did not match Boss Pei’s style.

  In the past, when Boss Pei organized events, especially promotions and money-burning activities, he would definitely burn them to an astonishing level.

  The operation of the 515 Games Festival was the standard “Boss Pei’s operation”.

  However, this summer event only adjusted the discount on the basis of regular operations. There were no fundamental changes.

  That did not seem like Boss Pei’s plan.

  Zhao Xuming thought for a moment. “Then…… is it possible that Boss Pei was not in charge of this event?”


  Eric glanced at him. “When you think that way, you’re not far from being fooled.”


  Zhao Xuming was suddenly alerted.

  That’s right!

  How smart and vicious was Boss Pei?

  GOG and IOI had been fighting openly and covertly for so long. When had IOI not been schemed by Boss Pei?

  Boss Pei had just personally guided the money-burning war on the 515 Games Day. He had even almost sold the building. Yet, he had given up during the summer rush and handed the entire event plan to his subordinates without even asking?

  Was that reasonable? It did not make sense.

  The only explanation was that Boss Pei had intended it.

  Then, there must be a huge problem with this plan that did not seem like Boss Pei’s style!

  Zhao Xuming asked humbly, “But…… what trap can there be?”


  Eric explained with some mental and physical exhaustion. “There’s no need to talk about regular activities like discounts. Even though 30% is already close to the limit that we can withstand, this is the least lethal plan.”


  “Have you noticed Tengda’s publicity plan for the international market? Operators from all over the world can advertise based on the actual situation. No matter what publicity method they use, Tengda will reimburse half of the money.”


  “That alone is enough to give us a headache!”


  “GOG and IOI chose a completely different marketing model. GOG worked with local operators, while IOI was jointly run by Finger Games from all over the world.”


  “GOG’s current publicity method is actually getting another sum of money from the local operator. Tengda will fork out another sum of money. The more money the operator pays and the better the publicity, the more Tengda will make up for it.”


  “Therefore, the various operators would definitely think of ways and invest the most publicity resources. That would maximize the benefits in this summer promotional event.”


  “On the other hand, IOI has to fork out two sets of money. What’s more, we’ll have to choose different strategies to deal with the different publicity plans proposed by GOG’s various regional operations companies……”