Feng Yu was still thinking about how to incorporate advertisements into this program, and Deputy Station Chief Jia asked him for his ideas on this Gala Dinner.

  Feng Yu had many ideas.

  “Chief Jia, why is this special program only 2 hours? 2 hours is not enough.”


  “2 hours are not enough? Don’t you have only 12 performances? Some performances might be slightly longer, but those songs and dances are at most 5 minutes.” Xu Yipeng interrupts again.

  He felt that 2 hours was too long for this program. He still needs to let the host prepare longer scripts to waste time.

  “We are making an awards presentation ceremony. We must let our guests and the winners some time for their Thank You speeches. Every winner should be given 5 minutes of airtime. That will be 1 more hour.” Feng Yu gave Xu Yipeng a disgusted look. How can he be the Chief Program director when he doesn’t know anything?

  Deputy Chief Jia asked something which Xu Yipeng wanted to ask: “Those award winners still need to give speeches? But they should not need 5 minutes.”


  “Why they do not need 5 minutes? They had won the awards. Do they need to thank their workers who had contributed to their company? When they thank their workers, the cameras will switch and zoom in to their workers among the audiences. There must be interactions. This award is because of their collective efforts, and the whole organization should get the credit. The winners can also tell the hardships and suffering they had gone through to get this achievement. Which successful company did not go through hard work? The winners can also express their feelings of winning these awards.”


  “But that does not take 5 minutes!” Xu Yipeng interrupted Feng Yu again.

  “Director Xu, let me finish first. This is basic respect. Our country emphasizes equality. How come I have the feeling that you think you are of a higher status than me?” Feng Yu said.

  This Xu Yipeng might be capable, but he was too petty. I had only given some suggestions and why can’t you listen to me?

  Even Deputy Station Chief Jia address me as Manager Feng. This Xu Yipeng dares to address me as Little Manager Feng? How come there is a “little” in front of Manager Feng?

  Hmm……. Feng Yu was also a petty person.

  Deputy Station Chief Jia stared at Xu Yipeng and then turned to Feng Yu: “Manager Feng, please continue.”


  “Look, all of you are focusing only on those winners. But don’t you need to introduce those nominees? Also, why can they qualify for this award? How did they contribute to the Nation? We must at least mention this. Actually, if we can use a projector and show these reasons at the venue live, the effect will be better? Oh, can we get high-quality projectors?”


  Let those nominees show a short clip can let them advertise their companies and products.

  There were no large screens in this era. Maybe there might be overseas, but CCTV’s venue does not have it. This big screen still has to wait for a few more years. The other local TV stations will install it after CCTV.

  The big screen technologies were using projectors. The picture quality was not very clear. Feng Yu thought that CCTV would have such equipment.

  But he was disappointed to learn that CCTV does not have high-quality projectors. Those audiences in front will be able to see it clearly, but those at the back will not be able to see it. It will be worst for those TV viewers.

  “Didn’t we have agreed that this will be a recorded program? It doesn’t matter if the live audiences can see it or not. The most important is the TV viewers. We will show the edited version, and those clips can be inserted into the program. Why do we need to show live?”


  Feng Yu was really speechless for Xu Yipeng’s thinking. How come he doesn’t understand the logic behind this? This was a way for those nominees to promote their companies and products. This was to make those companies that paid happily. Even if Feng Yu increased his charges double next year, companies would still be queuing up.

  Even if they did not win any awards, they would be able to show their faces, promote their companies and products. This was a way of advertising.

  You think it is too expensive? Fine, then I will pick other companies or organizations. You will also not qualify for any future awards!

  If you want, you can look for your connections. The nominees were chosen by a panel of judges. You think you can bribe all the judges? Who do you think you are?

  Deputy Chief Jia imagines the scene in his mind. When the host announces the name of a nominee, the camera will switch to the face of the company’s representative, followed by his staffs among the audiences. At the same time, the host will read out the reasons for this company to qualify as a nominee. The big screen in the background will show the short video clip. This effect was wonderful.

  He looked at Feng Yu in shock. He did not expect Feng Yu to be so good at planning for a gala night program. Feng Yu had so many ideas for this program.

  Xu Yipeng also became silence. If this program had followed what Feng Yu said, then it would be a success. But all these will increase the budget for this program. Didn’t Feng Yu say that he would raise the budget? Then this should not be a problem.

  Can this really be done? They had not organized any Gala Nights in this manner. Will the leaders agree? Xu Yipeng looked at Deputy Station Chief Jia.

  “We do not have time to film the short video clips.” Deputy Chief Jia said. Those individuals and group nominees were located all over China. CCTV will not have enough time and resources to film those clips.

  “Don’t worry about this. Our association will let those nominees know about this and let them prepare the 30 seconds clip themselves. They can hire their local video crew to film. There will not be any problems.”


  Feng Yu was in awe by his own intelligence. He will be able to charge those companies with these 30 seconds clips. This way, he would be able to cover his additional costs! If you don’t want to pay? Fine. Then the rest of the nominees will have their promotional clips, and you don’t! Feng Yu can even cover the red packet monies for those performances.

  “Do you still have any more suggestions?”


  “Nothing much. Director Xu and I had a great discussion to sort out all the rest of the details earlier.” Feng Yu smiled.

  Xu Yipeng: “……” Great discussion? Is that what you think?

  “Xu Yipeng, do you understand what Manager Feng had said? Change everything according to his suggestions. After you change it, show it to Manager Feng. Even though this is a recorded program, I do not want anything to go wrong.”


  Deputy Chief Jia was thinking in his heart. If this year was a success, then next year he will do a live telecast of this event. It will definitively attract more viewers.

  He was the one that pushed for this gala dinner, and he will get all the credit. But if anything goes wrong, he will be the one that has to answer.

  Xu Yipeng did not expect Deputy Chief Jia to support Feng Yu’s suggestions. Although the program would be better by following Feng Yu’s ideas, there were a lot of things to be changed.

  Feng Yu’s suggestions might be right, but it was…… too weird.

  Feng Yu walked off with his head held high. Xu Yipeng will settle the rest. If during the rehearsal, and Xu Yipeng did not follow his suggestions, he will point it out. Xu Yipeng will be the one that will be in trouble. He can still be replaced last minute.

  But Feng Yu did not expect that fixing the winners of these awards had attracted the attention of someone……