The exams were over, and everybody returned to their hometown for their school breaks. However, Feng Yu remained in Beijing. The Tian Peng Pork issue was getting out of hand. Zhang Ming’s strategy was effective at first, but when the local authorities ignored this issue, those imitation pork sellers started to expand their operations.

  Zhang Ming had used Tian Peng Brand to invest in pig farms all over China. But it was not as successful as he expected. Firstly, the local governments were not willing to accept it. You are not paying a single cent and why should you get the shares? You still want us to buy your animal feeds? What’s wrong with us feeding our pigs with animal feeds from the local factories?

  Even if your animal feed makes the pigs grow faster, but it was also costly. We can feed our pigs with the animal feeds from the local factories or even feed them with grains and swill. The pigs will still grow up. This would also let our local factories make more money. Why should I let you earn?

  In the end, Zhang Ming’s strategy failed in many places. It was successful in some areas, but that did not solve the issue of imitation Tian Peng Pork.

  Zhang Ming did not expect the local governments to be so protective of their local enterprises. The governments openly allowed these illegal activities to carry on. Zhang Ming had told the local governments that this was against the law, but the local government still let those unlawful sellers do whatever they want. Some governments even supported them with subsidies!

  Zhang Ming saw that these governments do not want him to invest using his brand, he offered to invest using cash. Anyway, Tai Hua Food Processing Factory still had lots of funds even after buying over some factories. He can also take bank loans.

  But the terms set by the local government were harsh. There were even some local governments that rejected him flatly. They do not want investments. They want to sell their own Tian Peng Pork and make profits!

  Huh? You say our Tian Peng Pork were imitations? What proof do you have? Only your pig farms can be called Tian Peng? Our pig farms can also use this name!

  You had registered this brand? What’s a brand? Tian Peng Marshall is Zhu Bajie. Are you trying to tell me that Zhu Bajie belongs to you?

  Zhang Ming realized that these people were utterly disgusting. There was no way to reason with them. The local government refused to act. The local police and Trade and Industry Bureau were under the local government. They would not help outsiders.

  Feng Yu felt that Zhang Ming’s strategy was not wrong. But maybe he was overseas for too long and could not adapt to the local culture. Places in a terrible environment and bad customs would produce uncivilized people. These places were poor, and the people had backward thinking. There were many unreasonable people. These people would rush forward when they see the money. Even if you call the police it was no use. The policemen were the same, and they were relatives. What can you do to them?

  To deal with these people, you must get the officials. You tell me that the local governments were protecting these people? Then we shall think of a while to stop these local officials from protecting them and dare not to defend them!

  ……


  “Oh, Manager Feng, why are you here today at CCTV? Didn’t we renew the advertising slots contracts?” Cheng Baojun looked at Feng Yu.

  Because of the New Year’s Day special program, CCTV’s advertisement slots bidding was brought forward. The prices of the slots were much higher than the previous year. However, Feng Yu still renewed his contracts without any hesitations. He also asked Lehaha to get 2 more advertising slots. This was in preparation for their new products, yogurt, and tea beverages.

  CCTV had also announced that from next year onwards, the advertising fees will not be fixed. It would be auctioned. The highest bidder would get the slots.

  This was because of Feng Yu extravagant way of buying advertising slots, and Tai Hua Trading’s increasing sales. If Feng Yu had not done these, the auctioning of advertising slots would happen later in 1994.

  Feng Yu felt it was a pity that CCTV had rejected his under table offer of fixing the auctions.

  Never mind. We can still get whatever slots we want and then we will make you suffer!

  “Section Chief Cheng, oh, I should address you as Division Chief now.”


  “I’m am a deputy division chief. Deputy.” When Cheng Junbao said this, he was smiling. He could not conceal the happiness within him. He had increased the advertising revenue for the TV station when he was the advertising department chief and was promoted. Although he was still in charge of advertising, his rank was higher. He got a raise and also better benefits.

  “I am not here to talk about the advertisement slots. I am here to talk about the program .”


  In Feng Yu’s previous life, this program would be axed soon. But now, there was Feng Yu. Not only the backdrop of the program was changed, and he had also offered suggestions to improve this program. This program was revived, and the TV audiences enjoyed it. Of course, Feng Yu did it for his product placements in the program.

  “? What’s wrong with this program? We have also shown your products in the show according to your requirements. We had changed it to your newest product Super Fan. Is there any problems?” Cheng Junbao asked.

  “I want to invite to do a special episode. Of course, I will pay you for it.”


  The program had incorporated the concepts and style of the future programs and . This program showed the daily lives of ordinary civilians and dug deep into the issues faced by them. It was well received by the TV audiences. This program had also helped Feng Yu to do soft advertising and even interviewed Li Shiyou.

  “A special episode? Manager Feng, I might not be able to help you. This is not under my jurisdiction.” Cheng Baojun replied.

  Feng Yu glanced at Cheng Baojun: “Division Chief Cheng, this is not right. I remembered that when I wanted the naming rights of the program, you said that it cannot be done. You even told me that the leaders had held a meeting and rejected my suggestion. Last year, your station aired a new program . It was sponsored by Zhengda enterprise, and they get to name this program. Why? Just because it was a foreign enterprise and their boss was a foreigner, you all agree? Just because I am a Chinese and owns a private company, I am being discriminated?”


  Feng Yu had forgotten about when he spoke to CCTV previously. If not, he would try all means to persuade CCTV to let him sponsor this program. This program would be the most watched program on CCTV for the next few years.

  But since others can do this, why can’t I? you can sponsor and get the naming rights to this variety program, then I can also do the same. which was aired previously was a good program. If the name were changed to , it would be better!

  But CCTV still did not agree to Feng Yu’s demand.

  Feng Yu was making use of this point against CCTV. CCTV had used Feng Yu’s suggestions to improve their programs and still did not allow him to have the naming rights. Because of this issue, Feng Yu had looked for Deputy Station Chief several times!

  Now, all I want is to do a special episode for me. Why is this impossible? Am I not paying you? We have not even discussed the price, and you are rejecting me?

  Cheng Baojun replied with a sad face: “Manager Feng, I will help you ask the leaders. Please don’t make things difficult for me if they reject your request. I am not the one who decided on the program. Why do you keep pestering me on this?”