On Monday morning, Zhang Ruiqiang arrived at work and starts to read the newspaper as usual. This was his habit. He needs to know what was happening in the Longjiang Province and if he had missed out certain areas of concerns.
Huh? Suboptimal health status? What was this article about? Zhang Ruiqiang starts reading the article.
Suboptimal health status was the stage between healthy and falling sick. The symptoms of this stage were lethargic and listlessness. The current medical diagnosis would not be able to diagnose the illness accurately.
Most of the symptoms were giddiness, headaches, insomnias, sensitive to the temperature, quickly catching a cold, listlessness, aching all over.
This article was well written, but it was quite frightening. Eh? The author of this article was a professor from Bing City’s Medical University? There was also a column for him in the newspaper. He will be talking about the dangers of lacking nutrients? Today he will be talking about the risks of calcium deficiencies?
At the end of the article, the professor still reminded the readers to take note about the lack of calcium and should consume some medical products to supplement their calcium to prevent them from becoming Suboptimal health status.
What is this Suboptimal health status? All human beings should have the symptoms listed in the article. Who doesn’t feel tired after working for a long time? Who doesn’t become listlessness when they get older? Isn’t it typical for kids to not being able to concentrate? If all the kids were able to focus, there would not be students doing poorly in school.
Zhang Ruiqiang looked at the article and felt he had experienced this before. But he could not remember when he encountered this in the past.
Zhang Ruiqiang picked up the phone and called the Chief Editor of the Provincial newspaper: “Chief Hu, I am Zhang Ruiqiang.”
“Yes, Mayor Zhang. What can I do for you?” Although Zhang Ruiqiang was not his direct superior, he was still the assistant to the Provincial Governor. His rank was much higher than the Chief Editor.
Furthermore, Zhang Ruiqiang was the blue-eyed boy of the Governor. This was shown through the numerous promotions in the past few years. The Chief Editor was wary to not offend him.
The Chief Editor thought back on the articles over the past few days. There were no articles that criticized Bing City. There were even some articles that commented on the success of Bing City. Why was Zhang Ruiqiang calling?
“Chief Hu, I saw an article about Suboptimal health status in the papers today and there was an announcement about a new column to talk about this topic and the issue of nutrients deficiencies. Why was this article published?”
Chief Hu picked up a copy of the newspaper on his desk and flipped to that article. He quickly scanned through the article. What’s wrong with this article? It was talking about health issues, and readers like to read these types of articles.
“Mayor Zhang, I do not understand what you mean. This is a collaboration with medical professors from universities to create a column about health. This is for the good of everyone in the province. It is to highlight the importance of their health. What’s wrong?”
“Nonono. I am not saying that this article is not good. I am only asking if this column is your idea or someone else gave you this idea?”
“Ermmm…. Is there any difference?”
“Yes. I want to know if Bing City Pharmaceutical Enterprise has anything to do with this.”
“A little. One of the professors that will be writing in the column is also the consultant for Bing City Pharmaceutical Enterprise. But these professors are from reputable universities and should not have many dealings with Bing City Pharmaceutical Enterprise.” Chief Hu was feeling puzzled. These experts were writing articles for this column, and what has it got to do with Bing City Pharmaceutical Enterprise?
“Then can you tell me what the articles that will be published are? Have you planned it out?”
“Let me see. Tomorrow it will be about the harmful effects of Zinc deficiencies, and the day after, it will be about iron deficiencies. The day after that is about vitamin A. Is there any problem?”
“No problem. I just want to find out more. I shall not disturb you further. Let’s meet up when we are free.”
After hanging up the call, Zhang Ruiqiang was sure that Feng Yu had something to do with this! He finally recalled why such articles were familiar. When Feng Yu started to sell Tai Hua Premium Cooking oil, there were articles about the differences between the types of oil in the market.
In the end, Feng Yu’s cooking oil, which was selling much expensive, could not meet the market demands. Now, Tai Hua Premium Cooking Oil was even selling at Shenyang and will be entering Beijing region!
This kid was using the same tricks. He was starting to brainwash the readers?
“Oh, it’s Mayor Zhang. Why are you so free to call me? You know I just arrive at Bing City?” Feng Yu joked.
“Come to my office now.”
“Are you the one behind this article and the column?” Zhang Ruiqiang pointed to the newspaper and questioned Feng Yu.
“What do you mean by I am behind this? This article is scientifically proof. It is written by a group of medical professors from reputable universities. This was also verified by experts from other universities.” Feng Yu proudly replied.
“You are doing this to sell those supplements?”
“Yes. What’s wrong with this?”
“Why can’t you use some normal marketing methods? Didn’t you get good results from advertising in CCTV? All the medicines are selling well.” Zhang Ruiqiang reprimanded Feng Yu. This Feng Yu was always using unorthodox ways to sell his products.
“Mayor Zhang, what did I do wrong? I am letting everyone know more about their health and at the same time tell them to supplement the necessary nutrients if they are lacking. I am doing a good deed.”
“All these nutrients just happen to be products of Bing City Pharmaceutical Enterprise?” Zhang Ruiqiang sneered.
“Mayor Zhang, the Pharmaceutical Enterprise is also our City’s company. We are also paying taxes. Don’t you want this company to do well?” Feng Yu smiled and asked Zhang Ruiqiang back.
This……
Zhang Ruiqiang was at a loss of words. Indeed, if Bing City Pharmaceutical Enterprise’s products were selling well, then the City will benefit from it. This was also something he wanted to see. But he still felt Feng Yu’s method was too weird and not suitable. But he got to admit that Feng Yu’s methods always achieved outstanding results.
“You only use this method at Longjiang Daily?”
“Of course not. I have advertised with more than 20 provincial newspapers and radio stations. Oh, a book about this topic will be published later.”
“Publish a book?”
“That’s right. The title of this book is Suboptimal health. Not only this book will be sold in China, but it will also be translated to over 20 languages and be sold all over the world. This book will be launch worldwide at the same time!”
“Sold all over the world? Who is the author? You?” Zhang Ruiqiang could not accept Feng Yu publishing a book.
“Of course it is not me. This book is written by the professors from our Bing City Medical University and the Chinese traditional medical university. We have verified the contents of this book with experts all over the world, and they recommended it. I estimate the sales of this book to be so-so. At about 1 million copies.”
“How many? 1 million copies?” Zhang Ruiqiang was shocked. 1 million copies? Was Feng Yu joking? How many copies would an average medical journal sell? “Hurry and tell me about the details.”
“Brother Liu, Brother Liu, I have been here for quite some time. Where is my tea? You want me to brew a cup for myself personally?” Feng Yu shouted towards the door. This conversation will be taking some time and how can he do without a cup of tea?
Secretary Liu immediately jump up from his seat: “I am brewing your tea. It will be ready soon!”
Zhang Ruiqiang thought in his heart: “Whose secretary was this? Why was my secretary following your orders more diligently?”
Translator’s Notes: Information about Suboptimal health status taken from Wiki.
https://en.wikipedia.org/wiki/Suboptimal_health