“Brother Fu. This is the patent application for the new medicine. You must get the patent approved as soon as possible. Especially the US patent.” Feng Yu passed a stack of documents to Fu Guangzheng. This new drug will bring in hundreds of million USD to Bing City Pharmaceutical Enterprise!

  In Feng Yu’s previous life, Pfizer’s profits exceed 1 billion USD with this drug. Even if Bing City Pharmaceutical is not well known, it should get at a few hundred million at least. It might also open up the Chinese market for this drug earlier.

  “This Aphrodisiac drug is the miracle drug you are talking about?” Fu Guangzheng looked at Feng Yu. What did Feng Yu think when he asked Bing City Pharmaceutical to develop this drug?

  “It’s not an aphrodisiac drug. It is a type of medicine that gives you an erection, and more importantly, there are no side effects to your kidneys. It is used to treat Erectile dysfunction.” Feng Yu explained.

  “Huh? Is there a difference?”


  “The difference is other countries don’t have the concept of boosting male sex drive, and this medicine is western medicine. The traditional Aphrodisiac medicine is harmful to our body, and this medicine doesn’t have other side effects.”


  No side effects? Fu Guangzheng’s eyes brighten up. “Is it really that effective?”


  Feng Yu raised his brows. “You can test it yourself. But you are healthy, and a 50mg tablet or half a tablet is enough. Don’t overdose yourself.”


  “Ok. I will try it, and let’s continue chatting tomorrow. Do you need a partner? I can introduce two pretty women.”


  “Get lost!” Feng Yu laughed. You think everyone is as horny as you?!

  The next afternoon, Fu Guangzheng called. “Brother Feng, where are you?”


  “At home. Why? Did you just wake up?”


  “Wait for me. I will go over now.”


  Half an hour later, Fu Guangzheng appeared at Feng Yu’s doorsteps with some food. He insisted Feng Yu to have a drink with him.

  “What’s wrong with you? You must have tried that medicine and experienced the effectiveness of it.” Feng Yu took a sip of beer and joked.

  “Hahaha… It’s good stuff. Last night, I made those 3 surrendered to me!” Fu Guangzheng showed 3 fingers and said.

  Feng Yu: “……” Damn! You must have enjoyed yourself!

  “Brother Fu, this is a medication for Erectile dysfunction, and it is not advisable to take it when you are healthy. Although there are no side effects, it will not be good for your health. Do you understand?”


  “I know. I don’t intend to take it regularly. But why is this medicine a prescription drug?” Fu Guangzheng asked.

  A prescription from a doctor is needed if anyone wants to buy it. How are they going to sell it? Furthermore, how are they going to promote this medicine?

  “Brother Fu, are there pharmacies in Hong Kong? Do you think all pharmacies will follow the regulations? The customers can’t buy it without a prescription? Furthermore, this is not sleeping pills, and it’s easy to get the prescription. Why is there a need for a prescription? This is a medicine which is used for treating illness. Of course, we need a prescription.”


  “That’s right. Many pharmacists in the pharmacy can issue prescription the drug to patients and register their names. But what about the advertisements?”


  “We can promote this medicine through the pharmacy and hospital secretly. Let the doctors sell these medicines. We can also get those hooligans to promote it, and I have an important channel to distribute it.” Feng Yu smiled secretively.

  “Important channel? What is it?”


  “A Japanese movie company which produces adult artistic films!”


  The Sixth Sense Company had not only acquired a TV station. They had also set up a movie production company in the US, and it’s legal in that state.

  “Adult film?” Fu Guangzheng asked. “You mean those porn movies?”


  “Crude! What porn movies? It’s artistic films, or you can call it adult action movies!” Feng Yu looked at Fu Guangzheng. “What do you think of the male actors’ ‘power’ in the movies?”


  “They seem to be able to last, but isn’t it all editing?”


  “What if I tell you it’s not edited, and they had taken Viagra?” Feng Yu smiled cunningly.

  “Then many people will want to be as ‘powerful’ like them and will buy the medicine! You are a genius!” Fu Guangzheng laughed.

  Using adult films to promote this medicine! This is a splendid idea!

  “In Hong Kong, we also have lots of Category 3 movies each year. Can’t we do product placement? There are many such movie production companies all over the world. We only need to advertise through them, and it will be effective. In fact, Erectile dysfunction is more common in western countries than in Asia.”


  In Feng Yu’s previous life, how did Pfizer promote Sildenafil? They used the methods mentioned by Feng Yu. Product placements in adult movies, advertisements on adult channels, through word of mouth, and doctor’s recommendation in hospitals.

  In the US, it’s more common for people to seek medical help for men’s health. This is an issue faced by many men and women worldwide. In fact, a lot of women buy this medicine for their partners secretly.

  In the US, there are strict regulations on medicine, but when you think of cannabis abuse there, you will know there are still lots of illegal activities. It’s not an issue for them to sell Viagra without prescription, as there are countless clinics and private doctors.

  As long as there are profits, the doctors will sell it. Even if you are well, the doctors will say you are sick.

  After trying the medicine, they will know the effects, and no one will complain. Many people will even go to the doctor to get a prescription.

  This condition will affect men’s confidence, and most men will do anything to change it. This will give them a sense of power and pleasure!

  “Alright. I know what to do. I will get my people to apply for patents in each region. Oh, when will you launch your medicine?” Fu Guangzheng asked.

  “Around April. We are increasing our production now.”


  Since New Year, Feng Yu had asked Bing City Pharmaceutical to start the production of this medicine. It will be launched worldwide on the same day. The only problem is the manual in the packaging. It needs to be in multi-languages. Feng Yu felt that in 1 or 2 more years, he have to set up pharmaceutical factories around the world.

  Even if the factories are only producing this medicine, it will also be profitable.

  “Alright. I will contact the medicine distributors worldwide, and I guarantee this medicine will reach all corners of the world. I know… focus on the US first. You had said many times.”


  Feng Yu did not say anything, and Fu Guangzheng knew what he was about to say. Feng Yu had mentioned Pfizer is developing a similar drug, and they will lose the market if they launch the medicine later than Pfizer.

  After Fu Guangzheng left, Feng Yu called Kameda Masao as he needed his help to promote this medicine.